Quotation Zauner, Alexander. 2011. The concept of customer value: antecedents, consequences and interactions. Dissertation, WU Vienna.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Dissertation
Language English
Title The concept of customer value: antecedents, consequences and interactions
Academic institution WU Vienna
Year 2011

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Zauner, Alexander (Details)
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Marketing Management IN (Details)
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