Quotation Zauner, Alexander, Fink, Matthias, Koller, Monika. 2011. How to boost perceived brand value? - Let's ask facebookers! (best conference paper award). CLAV Conference (Congresso Latino-Americano de Varejo), Sao Paulo, Brasilien, 27.10.-28.10..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How to boost perceived brand value? - Let's ask facebookers! (best conference paper award)
Event CLAV Conference (Congresso Latino-Americano de Varejo)
Year 2011
Date 27.10.-28.10.
Country Brazil
Location Sao Paulo

Associations

People
Zauner, Alexander (Former researcher)
Fink, Matthias (Former researcher)
Koller, Monika (Details)
Organization
Institute for Small Business Management and Entrepreneurship IN (Details)
Marketing Management IN (Details)
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