Quotation Stöttinger, Barbara, Penz, Elfriede. 2011. Why buy the original, if the fake can do the same? (Can it?) The demand for counterfeit sports gear in an emerging market. AMS World Marketing Congress, Reims, Frankreich, 19.07.-23.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Why buy the original, if the fake can do the same? (Can it?) The demand for counterfeit sports gear in an emerging market
Event AMS World Marketing Congress
Year 2011
Date 19.07.-23.07.
Country France
Location Reims

Associations

People
Stöttinger, Barbara (Details)
Penz, Elfriede (Details)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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