Quotation Penz, Elfriede, Stöttinger, Barbara. 2011. Emotional and motivational aspects of luxury product versus counterfeit purchases. First International Conference "Luxury and Counterfeiting", Genf, Schweiz, 09.06.-10.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Emotional and motivational aspects of luxury product versus counterfeit purchases
Event First International Conference "Luxury and Counterfeiting"
Year 2011
Date 09.06.-10.06.
Country Switzerland
Location Genf

Associations

People
Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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