Quotation Schneider, Anke, Stangl, Barbara. 2012. Applying the Emotional Appeal of a Website through Verbal and Pictorial Stimuli. In Information and Communication Technologies in Tourism 2012, Hrsg. Matthias Fuchs, Francesco Ricci, Lorenzo Cantoni, 60-71. Wien, NY: Springer.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Applying the Emotional Appeal of a Website through Verbal and Pictorial Stimuli
Title of whole publication Information and Communication Technologies in Tourism 2012
Editor Matthias Fuchs, Francesco Ricci, Lorenzo Cantoni
Page from 60
Page to 71
Location Wien, NY
Publisher Springer
Year 2012

Associations

People
Schneider, Anke (Former researcher)
Stangl, Barbara (Former researcher)
Organization
Institute for Marketing and Customer Analytics IN (Details)
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