Quotation Bauer, Christine, Spiekermann, Sarah. 2011. Conceptualizing Context for Pervasive Advertising. In: Pervasive Advertising, Hrsg. Müller, Jörg; Alt, Florian; Michelis, Daniel, 159-183. London: Springer.




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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Conceptualizing Context for Pervasive Advertising
Title of whole publication Pervasive Advertising
Editor Müller, Jörg; Alt, Florian; Michelis, Daniel
Page from 159
Page to 183
Location London
Publisher Springer
Year 2011
URL http://dx.doi.org/10.1007/978-0-85729-352-7_8
ISBN 978-0-85729-351-0


Bauer, Christine (Former researcher)
Spiekermann-Hoff, Sarah (Details)
Institute for Information Systems and Society IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
1146 Management information systems (Details)
1161 Human-computer interaction (Details)
5320 Marketing (Details)
5367 Management information systems (Details)
5937 Information systems (Details)
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