Quotation Stangl, Brigitte, Kastner, Margit, Felicitas, Polsterer. 2012. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. In Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Maui, Hawaii: IEEE.


RIS


BibTeX

Abstract

This study summarizes success factors of virtual worlds (VWs) examined in scientific studies. One success factor attracting users is that VWs comprise a critical mass of residents. The most popular social VW Second Life (SL) struggles to reach this criterion. Nevertheless, businesses put time and money into virtual representations. This research aims at revealing reasons for this effort by conducting four empirical studies in the field of tourism. The first two studies examine the supply side, evaluating representations and looking at drivers for doing business in SL; the other two studies focus on the demand side. The aim is to detect reasons for using SL as an information source and to reveal underlying values SL provides to its residents. Results show that the supply side uses SL to arouse emotions, to target new customers, and for relationship management. Travelers are attracted by added values the social VW provides.

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side
Title of whole publication Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45)
Editor IEEE Computer Society's Conference Publishing Services
Page from 1
Page to 10
Location Maui, Hawaii
Publisher IEEE
Year 2012

Associations

People
Stangl, Brigitte (Former researcher)
Kastner, Margit (Details)
External
Felicitas, Polsterer
Organization
Service Marketing and Tourism IN (Details)
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5312 Tourism research (Details)
5320 Marketing (Details)
5321 Market research (Details)
Google Scholar: Search