Quotation Ziniel, Wolfgang. 2011. Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour. In Business: Accounting, Finance, Management & Marketing, Hrsg. Gregory T. Papanikos, 113-114. Athens: ATINER Eigenverlag.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour
Title of whole publication Business: Accounting, Finance, Management & Marketing
Editor Gregory T. Papanikos
Page from 113
Page to 114
Location Athens
Publisher ATINER Eigenverlag
Year 2011
ISBN 978-960-9549-14-1

Associations

People
Ziniel, Wolfgang (Former researcher)
Organization
Marketing Management IN (Details)
Google Scholar: Search