Quotation Park, Sangwon, Tussyadiah, Iis, Mazanec, Josef, Fesenmaier, Daniel. 2010. Travel Personae of American Pleasure Travelers: A Network Analysis. Journal of Travel and Tourism Marketing 27 (8): 797-811.




Travel style has been shown to be a useful concept for understanding travelers. In this study it is argued that the portfolio of trips (specifically, the portfolio of various trip styles) one takes can be used to describe his/her overall travel persona. Network analysis was used to examine the structural relationships between types of trips based upon the assumption that each travel style may be considered as a node, and its association with other travel styles may be represented by the links within the network. Analyses indicate that American travelers take on a wide range of different travel personae which, in turn, are related to their choices of places visited and their response to advertising materials. It was concluded that the framework provided by these findings along with new tools on the Internet offer the potential to develop highly personalized communications with existing and potential visitors.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Travel and Tourism Marketing
Citation Index SSCI
Language English
Title Travel Personae of American Pleasure Travelers: A Network Analysis
Volume 27
Number 8
Year 2010
Page from 797
Page to 811
Reviewed? Y
URL http://www.tandfonline.com/doi/abs/10.1080/10548408.2010.527246


Mazanec, Josef (Details)
Fesenmaier, Daniel (Temple University, United States/USA)
Park, Sangwon (Temple University, United States/USA)
Tussyadiah, Iis (Temple University, United States/USA)
Institute for Marketing and Customer Analytics IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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