Zauner, Alexander, Floh, Arne, Koller, Monika. 2011. The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link. In Proceedings of the Annual Conference of the Academy of Marketing Science (AMS), The sustainable global marketplace, Hrsg. Mary Conway Dato-on, 328-328. Coral Gables, FL, USA:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link |
| Title of whole publication | Proceedings of the Annual Conference of the Academy of Marketing Science (AMS), The sustainable global marketplace |
| Editor | Mary Conway Dato-on |
| Page from | 328 |
| Page to | 328 |
| Location | Coral Gables, FL, USA |
| Year | 2011 |
| ISBN | 0-939783-36-3 |
Associations
- People
- Zauner, Alexander (Former researcher)
- Floh, Arne (Details)
- Koller, Monika (Details)
- Organization
- Institute for Marketing Management IN (Details)