Quotation Koller, Monika, Floh, Arne, Zauner, Alexander. 2011. The perceived value-loyalty-link: heterogeneity among car users. In Proceedings of the Academy of Marketing Conference 2011, Hrsg. University of Liverpool, Management School, Marketing Fields Forever, XX-YY. Liverpool: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The perceived value-loyalty-link: heterogeneity among car users
Title of whole publication Proceedings of the Academy of Marketing Conference 2011
Editor University of Liverpool, Management School, Marketing Fields Forever
Page from XX
Page to YY
Location Liverpool
Publisher -
Year 2011

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People
Koller, Monika (Details)
Floh, Arne (Details)
Zauner, Alexander (Former researcher)
Organization
Marketing Management IN (Details)
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