Quotation Wimmer, Harald. 2010. Werbung. Besprechung von Buch, von Günther Schweiger/Gertraud Schrattenecker. der Markt - Journal für Marketing 48 (4): 187-188.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book or article review
Journal der markt - International Journal of Marketing (eingestellt 2013)
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Werbung
Reviewed work Buch
Reviewed work's auhtor Günther Schweiger/Gertraud Schrattenecker
Volume 48
Issue 4
Year 2010
Page from 187
Page to 188

Associations

People
Wimmer, Harald (Former researcher)
Organization
Marketing Management IN (Details)
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