Quotation Penz, Elfriede, Kirchler, Erich. 2012. Sex role specialization in a transforming market: Empirical evidence from Vietnamese middle-class households. Journal of Macromarketing 32 (1): 56-68.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Macromarketing
Citation Index SSCI
WU-Journal-Rating new FIN-A, MAR-C, STRAT-C
Language English
Title Sex role specialization in a transforming market: Empirical evidence from Vietnamese middle-class households
Volume 32
Number 1
Year 2012
Page from 56
Page to 68

Associations

People
Penz, Elfriede (Details)
External
Kirchler, Erich (Universität Wien, Fakultät für Psychologie, Austria)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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