Quotation Loacker, Bernadette. 2011. The creative work of branding and the branding of creative work: the making of the Bregenz Festival brand. 27th Egos Conference, Göteborg, Schweden, 07.07.-09.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The creative work of branding and the branding of creative work: the making of the Bregenz Festival brand
Event 27th Egos Conference
Year 2011
Date 07.07.-09.07.
Country Sweden
Location Göteborg

Associations

People
Loacker, Bernadette (Former researcher)
Organization
Interdisciplinary Institute for Management and Organizational Behavior IN (Details)
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