Quotation Schlegelmilch, Bodo B., Crittenden, V.L., Price, L., Varadarajan, R., Dickson, P., Yadav, M.. 2011. Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion. Academy of Marketing Science, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion
Event Academy of Marketing Science
Year 2011
Date 24.05.-27.05.
Country United States/USA
Location Coral Gables, Florida

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Crittenden, V.L.
Dickson, P.
Price, L.
Varadarajan, R.
Yadav, M.
Organization
International Marketing Management IN (Details)
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