Quotation Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Palihawadana, Dayananda. 2011. The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives. International Marketing Review 28 (5): 508-524.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives
Volume 28
Number 5
Year 2011
Page from 508
Page to 524

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Diamantopoulos, Adamantios (Universit├Ąt Wien , Austria)
Palihawadana, Dayananda (Leeds University Business School , United Kingdom)
Organization
International Marketing Management IN (Details)
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