Quotation Zins, Andreas. 2010. Destination Image Measurement in view of the Holistic vs. Piecemeal Dilemma. Faculty seminar of the Department of Marketing, Otago, New Zealand, 19.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title Destination Image Measurement in view of the Holistic vs. Piecemeal Dilemma
Event Faculty seminar of the Department of Marketing
Location Otago, New Zealand
Date Feb. 19, 2010

Associations

People
Zins, Andreas (Former researcher)
Organization
Service Marketing and Tourism IN (Details)
Research Institute for Supply Chain Management FI (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5312 Tourism research (Details)
5320 Marketing (Details)
5321 Market research (Details)
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