Quotation Bernroider, Edward. 2008. E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses. International Journal of Internet Marketing and Advertising (IJIMA) 4 (2/3): 262-280.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Internet Marketing and Advertising (IJIMA)
Language English
Title E-marketing utilisation, endogenous situation and organisational performance in small Austrian software businesses
Volume 4
Number 2/3
Year 2008
Page from 262
Page to 280

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Bernroider, Edward (Details)
Organization
Institute for Information Management and Control IN (Details)
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