Quotation Secka, Marion. 2011. CSR-Communication: The Influence of Fit and Medium on Brand Image. In Symposium Proceedings, Hrsg. Rayman-Bacchus, Lez, xx-xx. London:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title CSR-Communication: The Influence of Fit and Medium on Brand Image
Title of whole publication Symposium Proceedings
Editor Rayman-Bacchus, Lez
Page from xx
Page to xx
Location London
Year 2011

Associations

People
Kalteis, Marion (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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