Quotation Lienbacher, Eva, Schnedlitz, Peter, Walter, Eva Margarete. 2011. Charitable Retailers in Academic Literature: A systematic review of three decades (1980-2010). In EMAC Proceedings, Hrsg. European Marketing Academy, xxx-xxx. Ljubljana:


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Abstract

Corporate Social Responsibility (CSR) activities seem to be a must have for retailers nowadays. They get involved in social projects and communicate their CSR activities to key stakeholders. Due to the rapid rise of publications in this research field it is hard to keep abreast with the developments in the field. Therefore, a systematic literature review of publications in the context of CSR and retailing within the last 30 years has been conducted. Results show that there is a rapid rise of publications within the last ten years. Twelve journals, that cover 63 percent of all publications, are identified.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Charitable Retailers in Academic Literature: A systematic review of three decades (1980-2010)
Title of whole publication EMAC Proceedings
Editor European Marketing Academy
Page from xxx
Page to xxx
Location Ljubljana
Year 2011

Associations

People
Lienbacher, Eva (Former researcher)
Schnedlitz, Peter (Details)
Walter, Eva Margarete (Former researcher)
Organization
Retailing and Marketing IN (Details)
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