Quotation Lienbacher, Eva, Schnedlitz, Peter, Walter, Eva Margarete. 2011. Charitable Retailers in Academic Literature: A systematic review of three decades (1980-2010). EMAC European Marketing Academy, Ljubliana, Slowenien, 24.-27.5.2011.


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Abstract

Corporate Social Responsibility (CSR) activities seem to be a must have for retailers nowadays. They get involved in social projects and communicate their CSR activities to key stakeholders. Due to the rapid rise of publications in this research field it is hard to keep abreast with the developments in the field. Therefore, a systematic literature review of publications in the context of CSR and retailing within the last 30 years has been conducted. Results show that there is a rapid rise of publications within the last ten years. Twelve journals, that cover 63 percent of all publications, are identified.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Charitable Retailers in Academic Literature: A systematic review of three decades (1980-2010)
Event EMAC European Marketing Academy
Year 2011
Date 24.-27.5.2011
Country Slovenia
Location Ljubliana
URL http://www2.ef.uni-lj.si/projekti/emac2011/

Associations

People
Lienbacher, Eva (Former researcher)
Schnedlitz, Peter (Details)
Walter, Eva Margarete (Former researcher)
Organization
Retailing and Marketing IN (Details)
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