Ziniel, Wolfgang. 2011. Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour. In Proceedings of the 13th General Online Research Conference GOR, Hrsg. Monika Taddicken, Martin Welker, Lars Kaczmirek, 74-75. Düsseldorf: -.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour |
| Title of whole publication | Proceedings of the 13th General Online Research Conference GOR |
| Editor | Monika Taddicken, Martin Welker, Lars Kaczmirek |
| Page from | 74 |
| Page to | 75 |
| Location | Düsseldorf |
| Publisher | - |
| Year | 2011 |
| ISBN | 978-3-00-033976-9 |
Associations
- People
- Ziniel, Wolfgang (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)