Quotation Ziniel, Wolfgang. 2011. Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour. In Proceedings of the 13th General Online Research Conference GOR, Hrsg. Monika Taddicken, Martin Welker, Lars Kaczmirek, 74-75. Düsseldorf: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour
Title of whole publication Proceedings of the 13th General Online Research Conference GOR
Editor Monika Taddicken, Martin Welker, Lars Kaczmirek
Page from 74
Page to 75
Location Düsseldorf
Publisher -
Year 2011
ISBN 978-3-00-033976-9

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People
Ziniel, Wolfgang (Former researcher)
Organization
Marketing Management IN (Details)
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