Ziniel, Wolfgang. 2011. Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour. In Proceedings of the 13th General Online Research Conference GOR, Hrsg. Monika Taddicken, Martin Welker, Lars Kaczmirek, 74-75. Düsseldorf: -.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Online Experiments Examining the Influence of Third-Party Product Reviews on Key Constructs in Consumer Behaviour |
Title of whole publication | Proceedings of the 13th General Online Research Conference GOR |
Editor | Monika Taddicken, Martin Welker, Lars Kaczmirek |
Page from | 74 |
Page to | 75 |
Location | Düsseldorf |
Publisher | - |
Year | 2011 |
ISBN | 978-3-00-033976-9 |
Associations
- People
- Ziniel, Wolfgang (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)