Quotation Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. In Proceedings of the 40th European marketing Academy, Hrsg. European Marketing Academy, May 24-May 27. Ljubljana:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour
Title of whole publication Proceedings of the 40th European marketing Academy
Editor European Marketing Academy
Page from May 24
Page to May 27
Location Ljubljana
Year 2011

Associations

People
Gruber, Verena (Former researcher)
Öberseder, Magdalena (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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