Quotation Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation. 2011 AMS World Marketing Congress, Reims, Frankreich, 19.07.-23.07..


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation
Event 2011 AMS World Marketing Congress
Year 2011
Date 19.07.-23.07.
Country France
Location Reims
URL http://www.ams-web.org/cde.cfm?event=305386

Associations

People
Schlegelmilch, Bodo B. (Details)
Szöcs, Ilona (Former researcher)
Organization
International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
Google Scholar: Search