Bauer, Christine. 2011. Context Adaptivity as Enabler for Meaningful Pervasive Advertising. In Proceedings of 4th Workshop on Pervasive Advertising (part of Pervasive 2011), Hrsg. -, -: -.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Context Adaptivity as Enabler for Meaningful Pervasive Advertising |
| Title of whole publication | Proceedings of 4th Workshop on Pervasive Advertising (part of Pervasive 2011) |
| Editor | - |
| Page from | 0 |
| Page to | 0 |
| Location | - |
| Publisher | - |
| Year | 2011 |
Associations
- People
- Bauer, Christine (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 1146 Management information systems (Details)
- 1161 Human-computer interaction (Details)
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5367 Management information systems (Details)