Quotation Bauer, Christine. 2011. Context Adaptivity as Enabler for Meaningful Pervasive Advertising. In Proceedings of 4th Workshop on Pervasive Advertising (part of Pervasive 2011), Hrsg. -, -: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Context Adaptivity as Enabler for Meaningful Pervasive Advertising
Title of whole publication Proceedings of 4th Workshop on Pervasive Advertising (part of Pervasive 2011)
Editor -
Page from 0
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Location -
Publisher -
Year 2011

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Bauer, Christine (Former researcher)
Organization
Information Systems and Society IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
1146 Management information systems (Details)
1161 Human-computer interaction (Details)
5300 Economics (Details)
5320 Marketing (Details)
5367 Management information systems (Details)
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