Bauer, Christine. 2011. Context Adaptivity as Enabler for Meaningful Pervasive Advertising. In Proceedings of 4th Workshop on Pervasive Advertising (part of Pervasive 2011), Hrsg. -, -: -.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Context Adaptivity as Enabler for Meaningful Pervasive Advertising |
Title of whole publication | Proceedings of 4th Workshop on Pervasive Advertising (part of Pervasive 2011) |
Editor | - |
Page from | 0 |
Page to | 0 |
Location | - |
Publisher | - |
Year | 2011 |
Associations
- People
- Bauer, Christine (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 1146 Management information systems (Details)
- 1161 Human-computer interaction (Details)
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5367 Management information systems (Details)