Quotation Dikova, Desislava, Brouthers, K. 2009. Establishment Mode Choice: Acquisition versus Greenfield Entry. In: The Handbook of International Marketing, Hrsg. M. Kotabe, K. Helsen, 218-237. London: Sage.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Establishment Mode Choice: Acquisition versus Greenfield Entry
Title of whole publication The Handbook of International Marketing
Editor M. Kotabe, K. Helsen
Page from 218
Page to 237
Location London
Publisher Sage Publications
Year 2009

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People
Dikova, Desislava (Details)
External
Brouthers, K
Organization
Competence Center for Emerging Markets and CEE WE (Details)
International Business (Details)
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