Quotation Krumay, Barbara, Brandtweiner, Roman, Zauner, Christoph. 2011. The impact of virtual communities on e-loyalty: a conceptual framework. International Journal of Internet Marketing and Advertising (IJIMA) 6 (3): 300-314.


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Abstract

Regarding the success of virtual communities, several factors and prerequisites are essential. At the same time, companies are looking for factors influencing e-loyalty. In this paper, a framework (VC2E-Loy) is presented, which compares the attitudes arising in virtual communities with prerequisites of e-loyalty. First, the fundamentals of both - e-loyalty and virtual communities - are discussed. Then, attitudes and factors derived from literature are presented. The framework is created based on the factors extracted from literature. Finally, the framework is described and information on validation, open questions and further research is given.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Internet Marketing and Advertising (IJIMA)
Language English
Title The impact of virtual communities on e-loyalty: a conceptual framework
Volume 6
Number 3
Year 2011
Page from 300
Page to 314
Reviewed? Y
URL http://www.inderscience.com/search/index.php?action=record&rec_id=38241&prevQuery=&ps=10&m=or

Associations

People
Krumay, Barbara (Details)
Brandtweiner, Roman (Details)
Zauner, Christoph (Former researcher)
Organization
Information Systems and Society IN (Details)
Information Systems and New Media IN (Details)
Institute for Information Management and Control IN (Details)
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