Krumay, Barbara, Brandtweiner, Roman, Zauner, Christoph. 2011. The impact of virtual communities on e-loyalty: a conceptual framework. International Journal of Internet Marketing and Advertising (IJIMA) 6 (3): 300-314.
BibTeX
Abstract
Regarding the success of virtual communities, several factors and prerequisites are essential. At the same time, companies are looking for factors influencing e-loyalty. In this paper, a framework (VC2E-Loy) is presented, which compares the attitudes arising in virtual communities with prerequisites of e-loyalty. First, the fundamentals of both - e-loyalty and virtual communities - are discussed. Then, attitudes and factors derived from literature are presented. The framework is created based on the factors extracted from literature. Finally, the framework is described and information on validation, open questions and further research is given.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Journal | International Journal of Internet Marketing and Advertising (IJIMA) |
Language | English |
Title | The impact of virtual communities on e-loyalty: a conceptual framework |
Volume | 6 |
Number | 3 |
Year | 2011 |
Page from | 300 |
Page to | 314 |
Reviewed? | Y |
URL | http://www.inderscience.com/search/index.php?action=record&rec_id=38241&prevQuery=&ps=10&m=or |
Associations
- People
- Krumay, Barbara (Details)
- Brandtweiner, Roman (Details)
- Zauner, Christoph (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)
- Institute for Information Systems and New Media IN (Details)
- Institute for Information Management and Control IN (Details)