Quotation Zauner, Alexander. 2011. Besprechung von Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education., von Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring. der Markt - Journal für Marketing 50 (2): xx-xx.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book or article review
Journal der markt - International Journal of Marketing (eingestellt 2013)
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Reviewed work Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education.
Reviewed work's auhtor Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring
Volume 50
Issue 2
Year 2011
Page from xx
Page to xx

Associations

People
Zauner, Alexander (Former researcher)
Organization
Marketing Management IN (Details)
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