Zauner, Alexander. 2011. Besprechung von Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education., von Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring. der Markt - Journal für Marketing 50 (2): xx-xx.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Book or article review |
Journal | der markt - International Journal of Marketing (eingestellt 2013) |
WU-Journal-Rating new | MAR-D, STRAT-D |
Language | English |
Reviewed work | Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education. |
Reviewed work's auhtor | Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring |
Volume | 50 |
Issue | 2 |
Year | 2011 |
Page from | xx |
Page to | xx |