Zauner, Alexander. 2011. Besprechung von Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education., von Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring. der Markt - Journal für Marketing 50 (2): xx-xx.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book or article review |
| Journal | der markt - International Journal of Marketing (eingestellt 2013) |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | English |
| Reviewed work | Strategic Marketing, International Edition, Upper Saddle River, N.J., Harlow, Pearson Education. |
| Reviewed work's auhtor | Todd A. Mooradian, Kurt Matzler und Lawrence J. Ring |
| Volume | 50 |
| Issue | 2 |
| Year | 2011 |
| Page from | xx |
| Page to | xx |
Associations
- People
- Zauner, Alexander (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)