Quotation Herstatt, Cornelius, Lüthje, Christian, Lettl, Christopher. 2011. Relying on experts: How to effectively gather information for innovative projects from market specialists. In: Managing Innovation Driven Companies, Hrsg. H., Herstatt, C., Probert, D., Gemuenden, H.G., Colombo, M., De Weerd-Nederhof, P., Schweisfurth, T., 237-257. New York: Palgrave Macmillan.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Relying on experts: How to effectively gather information for innovative projects from market specialists
Title of whole publication Managing Innovation Driven Companies
Editor H., Herstatt, C., Probert, D., Gemuenden, H.G., Colombo, M., De Weerd-Nederhof, P., Schweisfurth, T.
Page from 237
Page to 257
Location New York
Publisher Palgrave Macmillan
Year 2011

Associations

People
Lettl, Christopher (Details)
External
Herstatt, Cornelius
Lüthje, Christian
Organization
Strategy, Technology and Organization IN (Details)
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