Quotation Keusch, Florian. 2011. The influence of the direction of Likert-type scales in web surveys in different respondent groups. In GOR 11. Proceedings 13th General Online Research, Hrsg. Taddicken, M., Welker, M., Geißler, H., Kaczmirek, L., 47-47. Düsseldorf: DGOF.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The influence of the direction of Likert-type scales in web surveys in different respondent groups
Title of whole publication GOR 11. Proceedings 13th General Online Research
Editor Taddicken, M., Welker, M., Geißler, H., Kaczmirek, L.
Page from 47
Page to 47
Location Düsseldorf
Publisher DGOF
Year 2011

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Keusch, Florian (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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