Quotation Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. EMAC, Ljubljana, Slowenien, 24.5. - 27.5..


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour
Event EMAC
Year 2011
Date 24.5. - 27.5.
Country Slovenia
Location Ljubljana

Associations

People
Gruber, Verena (Former researcher)
Öberseder, Magdalena (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
Google Scholar: Search