Quotation Schlegelmilch, Bodo B.. 2008. "Ethics in Corporate Positioning" Corporate Identity/Assosiations Research Group. 5th International Conference of Strategic Management Society (SMS), Vancouver, Kanada, 25.05.-28.05.


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Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title "Ethics in Corporate Positioning" Corporate Identity/Assosiations Research Group
Event 5th International Conference of Strategic Management Society (SMS)
Year 2008
Date 25.05.-28.05
Country Canada
Location Vancouver

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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