Quotation Schlegelmilch, Bodo B., Crittenden, Victoria L., Price, Linda, Varadarajan, Rajan, Yadav, M.. 2010. Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion. Academy of Marketing Science (AMS), Portland, OR, Vereinigte Staaten/USA, May 26-29.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion
Event Academy of Marketing Science (AMS)
Year 2010
Date May 26-29
Country United States/USA
Location Portland, OR

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Crittenden, Victoria L. (Bosten College, United States/USA)
Price, Linda (Eller College of Management, Austria)
Varadarajan, Rajan (Texas A&M University, United States/USA)
Yadav, M.
Organization
International Marketing Management IN (Details)
Google Scholar: Search