Quotation Walter, Eva Margarete, Steyrer, Claudia, Wiesel, Stefan. 2010. Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory. European Retail Research 24 (1): 71-96.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal European Retail Research
Language English
Title Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes using Kano´s Theory
Volume 24
Number 1
Year 2010
Page from 71
Page to 96

Associations

People
Walter, Eva Margarete (Former researcher)
Wiesel-Severin, Stefan (Details)
External
Steyrer, Claudia
Organization
Retailing and Marketing IN (Details)
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