Quotation Reutterer, Thomas. 2010. A Multistep Approach to Derive Targeted Category Promotions. Research Seminar at the Division of Marketing, University of Stirling, Scotland, UK, Stirling, 21.05.


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Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language English
Title A Multistep Approach to Derive Targeted Category Promotions
Event Research Seminar at the Division of Marketing, University of Stirling, Scotland, UK
Location Stirling
Date May 21, 2010

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Reutterer, Thomas (Details)
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Service Marketing and Tourism IN (Details)
Retailing and Marketing IN (Details)
Research Institute for Computational Methods FI (Details)
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