Reutterer, Thomas. 2009. Modeling Profitability Dynamics in Evolving Customer-Firm Relationships. Forschungstagung des Forschungszentrums für Handelsmanagement 2009, Universität St.Gallen, St.Gallen, 22.06.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | Modeling Profitability Dynamics in Evolving Customer-Firm Relationships |
| Event | Forschungstagung des Forschungszentrums für Handelsmanagement 2009, Universität St.Gallen |
| Location | St.Gallen |
| Date | June 22, 2009 |
Associations
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)