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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Magazine/newspaper article |
Language | German |
Title | Fallgruben des Kundenbindungsmanagements |
Title of journal | Regal |
Year | 2011 |
Date | March 1, 2011 |
Associations
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)