Quotation Schlegelmilch, Bodo B., Ambos, Björn. 2008. The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World. In Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, 160-x. Vancouver, BC; Canada:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World
Title of whole publication Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science
Editor AMS
Page from 160
Page to x
Location Vancouver, BC; Canada
Year 2008

Associations

People
Schlegelmilch, Bodo B. (Details)
Ambos, Björn (Former researcher)
Organization
International Marketing Management IN (Details)
International Business (Details)
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