Quotation Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Capturing Alliance Capability: A Classification Approach. In Proceedings of the 28th Annual International Conference of the Strategic Management Society, Hrsg. SMS, 65-x. Cologne, USA, Oct. 12-15:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Capturing Alliance Capability: A Classification Approach
Title of whole publication Proceedings of the 28th Annual International Conference of the Strategic Management Society
Editor SMS
Page from 65
Page to x
Location Cologne, USA, Oct. 12-15
Year 2008

Associations

People
Pramböck, Barbara (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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