Quotation Khan, Mubbsher Munawar, Schlegelmilch, Bodo B., Shabbir, H.. 2010. Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements. In CD Proceedings of the 39th European Marketing Academy, Hrsg. 39th European Marketing Academy, ---. Copenhagen, Denmark:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements
Title of whole publication CD Proceedings of the 39th European Marketing Academy
Editor 39th European Marketing Academy
Page from -
Page to -
Location Copenhagen, Denmark
Year 2010

Associations

People
Khan, Mubbsher Munawar (Former researcher)
Schlegelmilch, Bodo B. (Details)
External
Shabbir, H.
Organization
International Marketing Management IN (Details)
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