Schlegelmilch, Bodo B., Bojkowszky, Brigitte, Robson , Matthew. 2010. Global Marketing Partnerships and Strategies for Competitive Differentiation. In Proceedings of the Annual Meeting of the Academy of International Business, Hrsg. Academy of International Business, ---. Rio de Janeiro, Brazil: -.
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Abstract
June 25-29,2010
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Global Marketing Partnerships and Strategies for Competitive Differentiation |
| Title of whole publication | Proceedings of the Annual Meeting of the Academy of International Business |
| Editor | Academy of International Business |
| Page from | - |
| Page to | - |
| Location | Rio de Janeiro, Brazil |
| Publisher | - |
| Year | 2010 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Bojkowszky, Brigitte (Former researcher)
- External
- Robson , Matthew (LUBS)
- Organization
- Institute for Export Management
IN
(Former organization)
- Institute for International Marketing Management IN (Details)