Quotation Schlegelmilch, Bodo B., Bojkowszky, Brigitte, Robson , Matthew. 2010. Global Marketing Partnerships and Strategies for Competitive Differentiation. In Proceedings of the Annual Meeting of the Academy of International Business, Hrsg. Academy of International Business, ---. Rio de Janeiro, Brazil: -.


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June 25-29,2010

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Global Marketing Partnerships and Strategies for Competitive Differentiation
Title of whole publication Proceedings of the Annual Meeting of the Academy of International Business
Editor Academy of International Business
Page from -
Page to -
Location Rio de Janeiro, Brazil
Publisher -
Year 2010

Associations

People
Schlegelmilch, Bodo B. (Details)
Bojkowszky, Brigitte (Details)
External
Robson , Matthew (LUBS)
Organization
Institute for Export Management IN (Former organization)
International Marketing Management IN (Details)
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