Quotation Schlegelmilch, Bodo B.. 2011. Naresh K Malhotra: The Theoretical, Conceptual and Methodological Constributions of a Legend to International Marketing and Cross-Cultural Research. In: Legends in Marketing: Naresh Malhotra, Hrsg. Sage, 342-347. -: Sage.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Naresh K Malhotra: The Theoretical, Conceptual and Methodological Constributions of a Legend to International Marketing and Cross-Cultural Research
Title of whole publication Legends in Marketing: Naresh Malhotra
Editor Sage
Page from 342
Page to 347
Location -
Publisher Sage Publications
Year 2011

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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