Quotation Koller, Monika. 2010. Consumers' attitude towards applying fMRI in marketing research. Advances in Consumer Research 37 428-434.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Advances in Consumer Research
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Consumers' attitude towards applying fMRI in marketing research
Volume 37
Year 2010
Page from 428
Page to 434
Reviewed? Y

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Koller, Monika (Details)
Organization
Marketing Management IN (Details)
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