Quotation Zauner, Alexander, Koller, Monika, Floh, Arne. 2011. Investigating the halo of perceived value in consumption-systems: Negative experiences loom larger. Society for Consumer Psychology Conference, Atlanta, Vereinigte Staaten/USA, 24.02.-26.02..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Investigating the halo of perceived value in consumption-systems: Negative experiences loom larger
Event Society for Consumer Psychology Conference
Date 24.02.-26.02.
Location Atlanta
Country United States/USA
Year 2011

Associations

People
Zauner, Alexander (Details)
Koller, Monika (Details)
Floh, Arne (Details)
Organization
Institute for Marketing Management IN (Details)
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