Quotation Viola, Loredana, Koller, Monika. 2011. Sensory appeals in analogies: promising determinant for new product acceptance?. Society for Consumer Psychology Conference, Atlanta, Vereinigte Staaten/USA, 24.02.-26.02..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Sensory appeals in analogies: promising determinant for new product acceptance?
Event Society for Consumer Psychology Conference
Date 24.02.-26.02.
Location Atlanta
Country United States/USA
Year 2011

Associations

People
Viola, Loredana (Former researcher)
Koller, Monika (Details)
Organization
Institute for Marketing Management IN (Details)
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