Quotation Sinkovics, Rudolf, Penz, Elfriede. 2011. Multilingual elite-interviews and software-based analysis: Problems and solutions based on CAQDAS. International Journal of Market Research (former Journal of the Market Research Society) 53 (5): 704-724.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Market Research (früher: Journal of the Market Research Society)
Citation Index SSCI
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Multilingual elite-interviews and software-based analysis: Problems and solutions based on CAQDAS
Volume 53
Number 5
Year 2011
Page from 704
Page to 724
Reviewed? Y

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People
Sinkovics, Rudolf (Former researcher)
Penz, Elfriede (Details)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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