Quotation Kastner, Margit, Stangl, Brigitte. 2011. (Dis)Satisfier in eLearning. Wien-Chur: WU, HTW.




With the growing importance of e-learning as well as increased competition among elearning providers, website designers have to cater users' needs more accurately. Thus, the empirical investigation at hand examines the impact of 74 e-learning applications on the degree of satisfaction. In order to uncover the importance of each application the theory of Kano is applied. Results reveal that educational videos, intranet for group work, or real-time document processing in shared workspace are surprise factors. Worked-out examples, lecture casts, video-taped lectures, download of learning resources, and exercises contribute most to dissatisfaction in case of non-availability on an e-learning platform. Furthermore, it is shown that diverse groups of students assess various e-learning applications differently. Finally, theoretical and managerial implications are provided.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Research report, expert opinion
Language English
Title (Dis)Satisfier in eLearning
Location Wien-Chur
Academic institution WU, HTW
Year 2011


(Dis)Satisfier in eLearning
Kastner, Margit (Details)
Stangl, Brigitte (Former researcher)
Institute for Marketing and Customer Analytics IN (Details)
Institute for Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5321 Market research (Details)
5838 E-learning, telelearning (Details)
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