Mazanec, Josef. 2010. Tourism-Receiving Countries in Connotative Google Space. Journal of Travel Research 49 (Nov): 501-512.

RIS

@ARTICLE{Mazanec2010,
title = {Tourism-Receiving Countries in Connotative Google Space},
author = {Josef Mazanec},
year = {2010},
url = {http://jtr.sagepub.com/content/49/4.toc},
volume = {49},
number = {Nov},
language = {EN},
pages = {501-512},
journal = {Journal of Travel Research},
abstract = {Assuming an unbroken interest of tourism researchers and NTO managers in destination images this article offers a new measurement framework. Emotion carrying connotations are proposed to form a grounded concept of destination image. Country names associated with an equivalent mixture of connotative items are likely to arouse similar emotional reactions of Web users when browsing tourism-related pages. The cooccurrence frequencies of connotative nouns and tourism receiving country names in WWW content serve as a basis for measuring the countries' positions in connotative space. Transforming the raw frequencies into Normalized Google Distances makes them comparable. Automated data retrieval operates for the Web domain defined by 'tourism OR tourist OR travel OR trip'. Portraying the destination countries' similarity in terms of connotative profiles is demonstrated with disjunctive and non-disjunctive hierarchical clustering, network analysis, and Sammon mapping. Key Words: tourism receiving countries; destination image; Normalized Google Distance; Semantic Web; Internet.},
}