Quotation Mazanec, Josef. 2010. Tourism-Receiving Countries in Connotative Google Space. Journal of Travel Research 49 (Nov): 501-512.




Assuming an unbroken interest of tourism researchers and NTO managers in destination images this article offers a new measurement framework. Emotion carrying connotations are proposed to form a grounded concept of destination image. Country names associated with an equivalent mixture of connotative items are likely to arouse similar emotional reactions of Web users when browsing tourism-related pages. The cooccurrence frequencies of connotative nouns and tourism receiving country names in WWW content serve as a basis for measuring the countries' positions in connotative space. Transforming the raw frequencies into Normalized Google Distances makes them comparable. Automated data retrieval operates for the Web domain defined by 'tourism OR tourist OR travel OR trip'. Portraying the destination countries' similarity in terms of connotative profiles is demonstrated with disjunctive and non-disjunctive hierarchical clustering, network analysis, and Sammon mapping. Key Words: tourism receiving countries; destination image; Normalized Google Distance; Semantic Web; Internet.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Travel Research
Citation Index SSCI
WU-Journal-Rating new VW-B, WH-A
Language English
Title Tourism-Receiving Countries in Connotative Google Space
Volume 49
Number Nov
Year 2010
Page from 501
Page to 512
Reviewed? Y
URL http://jtr.sagepub.com/content/49/4.toc


Mazanec, Josef (Details)
Institute for Marketing and Customer Analytics IN (Details)
Research Institute for Supply Chain Management FI (Details)
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