Quotation Stöttinger, Barbara, Penz, Elfriede. 2011. The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands. Marketing Journal of Research and Management (Marketing JRM) 33 (1): 68-80.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP)
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands
Volume 33
Number 1
Year 2011
Page from 68
Page to 80
Reviewed? Y
URL http://vahlen.becksche.de/zneu/vahlen/zeitschriften.asp?zeitschrift=Marketing

Associations

Projects
The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
People
Stöttinger, Barbara (Details)
Penz, Elfriede (Details)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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