Stöttinger, Barbara, Penz, Elfriede. 2011. The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands. Marketing Journal of Research and Management (Marketing JRM) 33 (1): 68-80.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP) |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands |
| Volume | 33 |
| Number | 1 |
| Year | 2011 |
| Page from | 68 |
| Page to | 80 |
| Reviewed? | Y |
| URL | http://vahlen.becksche.de/zneu/vahlen/zeitschriften.asp?zeitschrift=Marketing |
Associations
- Projects
- The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
- People
- Stöttinger, Barbara (Details)
- Penz, Elfriede (Details)
- Organization
- Institute for International Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)