Quotation Keusch, Florian, Mayerhofer, Wolfgang, Jungreithmaier, Silke. 2010. The personality of online panel members: Moneygrubbing mercenaries or valuable respondents?. In New directions - New insights. Proceedings Fourth German-French-Austrian Conference on Quantitative Marketing, Hrsg. Garaus, M., Weitzl, W., Wolfsteiner, E., Zimprich, M., 41-41. Wien: GFA.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The personality of online panel members: Moneygrubbing mercenaries or valuable respondents?
Title of whole publication New directions - New insights. Proceedings Fourth German-French-Austrian Conference on Quantitative Marketing
Editor Garaus, M., Weitzl, W., Wolfsteiner, E., Zimprich, M.
Page from 41
Page to 41
Location Wien
Publisher GFA
Year 2010

Associations

People
Keusch, Florian (Former researcher)
Mayerhofer, Wolfgang (Former researcher)
Jungreithmaier, Silke (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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